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Roodeberg has a lifetime of stories in every bottle

Roodeberg has a lifetime of stories in every bottle

Roodeberg has been part of the fibre of South African wine culture for over 70 years, and its story is just beginning.

By Pick n Pay Wine Club

Did you know? Roodeberg wine may be a multi-varietal blend but it evolved over time from the master’s original blend to an accessible contemporary classic.
“It is an honour for me to continue building on this success story by safeguarding quality standards and ensuring that there is a bottle of Roodeberg on every table for all generations to enjoy,” James Ochse.

A true South African original, Roodeberg’s rich heritage is the stuff of legends. The wine’s epic journey began in 1949 as the brainchild of Dr Charles Niehaus, the renowned father of Roodeberg and legendary pioneer of the local wine industry.

In the beginning…
Inspired by a glorious sunset over the Paarl mountains, the name, Roodeberg, stems from the vineyards of Rothenberg in Germany where Dr Niehaus studied winemaking. Roodeberg soon became one of the country’s biggest export wines and while it was not readily available locally until 2004, the wine attained iconic status in the hearts and minds of South Africans at home and abroad. Upholding the Roodeberg tradition as a multi-varietal blend with universal appeal from sought-after vineyard sites in the Western Cape, the wine evolved over time from the master’s original blend to an accessible contemporary classic.

Continuing with traditions
Today, James Ochse continues this proud tradition as Roodeberg winemaker, bearing the torch first lit by Dr Niehaus over seven decades ago. As lead winemaker of the iconic range of Roodeberg blends, James carries a huge responsibility on his shoulders.

With more than a decade of winemaking experience in leading wine cellars in Stellenbosch, New Zealand and California’s Napa Valley under his belt, James is a seasoned craftsman and a passionate winemaker to the core. Raised in the winelands with a BSc degree in Viticulture and Oenology from Stellenbosch University, winemaking runs in his family. His wife, Madri, is also a winemaker, so one can safely say that James is literally married to wine. His attention to detail, never compromising on quality, and striking a fine balance between the vineyard and the cellar have held him in good stead throughout his career.

Selecting perfection
Following in the footsteps of the accomplished winemakers before him, James continues the tradition of convening a special wine selection panel when it comes to selecting the components that make up the different Roodeberg blends – the original Roodeberg Classic Red Blend, the signature Dr Charles Niehaus, the commemorative Roodeberg 1949, the Roodeberg Reserve and the vibrant Roodeberg Rosé.

Wines made for sharing
For Roodeberg wines, it’s the abundance of fruit flavours combined with beautiful oak integration that gives depth to their blends, creating an ambience of excitement that should always be enjoyed with friends. Roodeberg has stood the test of time and continues to bring people together with its outstanding quality and consistent drinking pleasure. It is the heart and soul of memorable moments with a story in every bottle, best enjoyed with friends and family.

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