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Bellingham delivers The Masterpiece in support of Pick n Pay’s SA wines campaign

Bellingham delivers The Masterpiece in support of Pick n Pay’s SA wines campaign

Bellingham Wines has a rich heritage dating back to 1693. This year, the estate has commissioned two leading local artists for the release of three exclusive new wines in support of Pick n Pay’s commitment to selling 25 million bottles of South African wine.

Bellingham has been a loved brand and wine pioneer for seven decades and is an indelible part of the South African wine landscape.

Bellingham has released a trio of wines under the label The Masterpiece, and called on two local artists to add the visual touches. The Bellingham Sauvignon Blanc 2021 features the work of Thami Jali, while the 2021 Red Blend and 2021 Chardonnay bare visuals by Keneilwe Mokoena. These three wines will be available exclusively at Pick n Pay and were especially made for its drive to support SA wines.

Tim Hutchinson, Executive Chairman at DGB, the premium South African drinks company that owns Bellingham, says that after they were invited to be a part of Pick n Pay’s unique initiative, Bellingham immediately decided to link their three exclusive wines to South African art for the project.

Visuals that represent the fabric of SA’s creativity

“The images selected for the three The Masterpiece wines offer a striking deflection from what is normally expected from a Bellingham label,” explains Hutchinson. “These visuals also represent the fabric of South Africa’s national soul, a soul that has been touched by the Covid-19 crisis and one where creative endeavours like art and winemaking help to sustain and lift the human spirit. The idea behind these three wines is to celebrate the vibrance of local creativity as a part of the greater #SaveSAWine campaign and see the labels as representing the life-affirming and valiant South African soul.”

According to Gavin Ievers, Head of Department: Liquor, it is an honour to have an established brand such as Bellingham as part of our campaign. “Bellingham has been a loved brand and wine pioneer for seven decades and is an indelible part of the South African wine landscape,” he says. “The brand’s combination of offering top-quality wines as well as exciting branding and communication initiatives makes Bellingham a vital part of the #SaveSAWine campaign. We are blown away by the effort Bellingham has put into their offering for this venture, and taking the initiative of involving South African artists has led to three beautiful labels, exclusive to this chapter of the South African wine industry. Pick n Pay will be offering these three wines with pride and are as excited about these offerings as the public will no doubt be.”

The Masterpiece artworks

The Bellingham Sauvignon Blanc features ‘Homage to Nukain’ by Thami Jali. This piece is a tribute to Nukain Mabuza who, in the ’70s and early ’80s, created a stone garden, or `Garden of Flowers` as he liked to call it, that attracted tourists from around the world. Since his death in 1981, the garden has succumbed to the environment and little is left of the artistic masterpiece. Jali wishes to celebrate Nukain’s life and keep this important South African artist relevant. The idea behind this label is a floral, mineral and tropical representation. Jali's life and work speaks of the pain and triumph of South Africa, and is intensely human and direct while maintaining a complex intellectual underpinning. He renders work that is optimistic and emotionally balanced. The work is beautiful, it buzzes in a way that marks it as current and contemporary, and which demands the viewer's attention. The constructions are never obvious metaphors but lead us inevitably to consider the structures we've been part of for most of our lives as South Africans.

‘Untitled 123’ on the Red Blend and ‘Untitled 189’ on the Chardonnay are by Keneilwe Mokoena. Mokoena prefaces her work with the slogan: “Microcosm to macrocosm. Mind and matter. Organic and inorganic. Everything is bound by self-similar patterns of order and chaos.” In her drawings, she depicts enlarged formations of bacteria, viruses and parasites as if they have been placed under a microscope. “I like to depict the finer details of the natural world,” she explains, “details that the eye doesn’t immediately see.”

This is particularly relevant to wine where the many fine, intricate details are never really seen by the human eye but whose beauty and artistry is noticed when the wine is consumed. Bellingham’s The Masterpiece range is exclusive to Pick n Pay and available at value-for-money prices.

• R100 for the Sauvignon Blanc
• R120 for the Chardonnay
• R150 for the Red Blend

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