In March 2020 the nation went into complete lockdown due to COVID-19 and the most vulnerable among us, like children normally fed though a school feeding scheme; the homeless, elderly and disabled - were left even more vulnerable than before. There was a massive need to bring relief where it was needed most, and Feed the Nation was born. It has since become a full-fledged Foundation making a daily difference across South Africa. With just R21, someone can be fed for a week. So far, thanks to the generosity of Pick n Pay customers, corporates, suppliers, local and international donors, the Foundation has been able to distribute over 28 million meals and raised over R136 million!
Join the Foundation by giving a 'helping Rand' so that it can continue to Feed the Nation, together.
How can I help?
You can donate an amount of your choice at the till - just let your cashier know you want to donate towards Feed the Nation – 100% of all proceeds will go towards the Foundation’s valuable work. You can also convert your Smart Shopper points on the app and donate them to Feed the Nation, or donate online through JAM SA, Afrika Tikkun and SA Harvest or EFT the Foundation directly.
If you’d like to make a direct donation on behalf of yourself or your business, thank you! Donations can be made to: